Advertising device



April 3, 1928. V

H.'S. C. BACON ADVERTISING DEVICE Filed April '7. 192""! u BY Q PatentedApr. 3, 1928 UNITED STATES PATENT OFFICE.

HARRY S. C. BACON, 0F PHILADELPHIA, PENNSYLVANIA, ASSIGNOR T0 E. S.EDMOND- SON COMPANY, OF PHILADELPHIA, PENNSYLVANIA, A CORPORATION OFDELA- WARE.

Application filed April 7,

My invention relates to a new and useful advertising device and moreparticularly to an advertising device which is foldable, stable, compactand durable.

The object of my invention is to provide means for portraying in relief,the object to be advertised and. providing such relief representationwith a suitable supporting base, whose bottom area is rectilinear whenunfolded, the whole devicebeing adapted to be folded for storage orshipment or when not in use to form arelatively thin package occupying aminimum space and one which canbe unfolded into the operative oreffective position instantaneously with but a single operation, thefolded base member's serving to protect the delineation ofthe articleportrayed.

Another object of my invention is to provide a folding advertisingdevice, whereby the advertisement proper, that is the reliefrepresentation of the object to be advertised is prominently displayedand assumes a vertical, or upright position with respect to the basewhen the device is in use and whereby the same is securely folded andprotected from soiling or wear and tear, when the advertising device isnot in actual use.

Still another object of my invention is to provide an advertising devicewhich will permit of colored or black and white relief representation ofthe subject matter of the advertisement, and which at the same time canbe produced from inexpensive material,

in large quantities at a time and without any my novel advertlsingdevice shown in the special skill.

My novel advertising device is particularly adapted for advertisingarticles over a wide range of territory for which purpose it isneccessary to employ a very large number of advertising cards of thischaracter so that a large quantity may be produced at the same time at aminimum cost and whereby the cost of shipping or mailing suchadvertising devices, due to the light and compact character thereof, tothe different localities where the same are to be used, is reduced to aminimum.

To the above ends, my invention consists of a pair of blanks which maybe rectangular or of any suitable shape and size, and of any suitable,inexpensive material, such as card board or the like, the two juxtaposedends of said blanks being creased along parallel lines ADVERTISINGDEVICE.

1927. Serial No. 181,705.

at equal distances from the opposed edges thereof said creasedportions-being formed into vertical or upright flanges, suitably sesaidvertical flanges so as to enable the outer portions of said blankstoeither lie fiat to form a rectilinear base or to be folded upwardly oneither side of, and against said centrally located, verticallyprojecting flanges, thereby completely enclosing the same, to provide acompact and durable folding advertising device having a delineation ofthe object to be advertised being cut out formed or portrayed in reliefupon one or both sides of said vertically projecting centrally locatedflanges.

For the purpose of illustrating my invention I have shown in theaccompanying drawings one form thereof which is at present preferred byme, since the same has been found in practice to give satisfactory andreliable results, although it is to be understood that the variousinstrumentalities of which my invention consists can be variouslyarranged and organized and that my invention is not limited to theprecise arrangement and organization of the instrumentalities as hereinshown and described.

Referring to the drawings Figure 1, represents a perspective View ofopen, operative position. 7

Figure 2, represents an end View of the same.

Figure 3, represents an end view of the device shown in Fig. 1, in theclosed, folded or knocked down condition.

Referring to the drawings: 7

1 designates my novel advertising device, comprising the blanks or basemembers '2 and 3, creased or folded along the lines 4 and 5 respectivelyto form the vertically projecting, juxtaposed, innerwalls or flanges 6and 7 which are secured to each other by cementing, gluing or anysuitable means to form a vertically projecting double wall 8 extendingthe entire length of the blanks 2 and 3, as will be understood from Fig.1, said wall having its edges cut or formed to portray the outside ofthe article advertised, and the outer surfaces of said wall 8 on eitheror both sides being colored to simulate the object or articleadvertised.

In forming the vertical flanges, which constitutes the wall 8, theblanks 2 and 3 are creased near their inner juxtaposed edges so thatwhen the device is folded as seen in :F ig. 3 the vertically projectingcontiguous flanges 6 and 7 suit-ably secured to each other to form thewall 8 will be completely enclosed by the folded base portions 2 and 3,as will be understood from Fig. 3.

The object to be advertised, as an automobile or any other device,symbol or emblem is cut out in relief from the upper portion of saidvertical flanges leaving if desired a base portion 9 on which the deviceappears to be mounted or supported, which portion 9 may extend theentire length of the device. Obviously by cutting the contour of theobject to be advertised from the body portion of said vertical flanges adouble representation ofsuch object is produced, that is, a reliefrepresentation of the same is produced on either side ofsaid verticalwall 8, thereby addingto the effectiveness of the advertising device,since the object so advertised is thus rendered equally visible, topersons viewing the same in opposite directions, or from opposite sides,as will be understood from Figs. .1 and 2. WVhen the device is in theoperative position, the blanks or base members 2 and 3 are in ahorizontal rectilinear position and theobject advertised is prominentlydisplayed and its visibility is not in any way obstructed. Furthermore,the relatively large blanks 2 and 3 forming the base of my novel:device, serve to provide a very stable support therefor therebypreventing the overbalancing or falling of the same. a

If desired the relief representation or opposed surfaces of the wall 8or the object to be advertised may be suitable colored to emphasize thesimulation of the article advertised or to show the actual colors emformthe contour of such object with the aid of photograph, lithograph orprinting,

thereby quickly and conveniently reproduc assemble and distribute, andextremely easy tooperate, since the same is unfolded in one operationand consists of durable, .and'ins expensive blanks of cardboard or thelike, forming a unitary structure having a nnn1- mum number of parts,and occupying a minimum space, in storage and transportation, the devicewhen unfolded being conveniently stood in self supporting position upona counter, show case, desk or the like andprovides a simple,inexpensive, attractive and efiicient medium for theparticular' goods,merchandise or other device or thing distinctively appearing upon thevertical and horizontal display surfaces.

It will now be apparent that I have de vised anovelandusefulconstruction ofadvertising' device which embodies the featuresof advantage enumerated as desirable in the statement of the inventionand the above description and while I have in the present instance shownand described the preferred enibodimentthereof which has been foundinpractice to givesatisfactory and reliable results, 1t 1s to beunderstood that the same is susceptlble of modification'in variousparticulars without departing from the spirit" or scope of the inventionor sacrificing any of its advantages.

Having thusdescribed'my invention, what I claim as new and useful anddesire to secure by Letters Patent, is

ing a pair of rectilinear leaves forming in opened or display position aflat rectilinear base and arranged to be folded one upon the other.book-fashion in non-display position, the folding points of each leafbeing creased and bent to form alongitudinal continuous,

'95 A device of the character stated, compris-.

relatively rigid flange throughout the entire length of each of theleaves, which in the open position of said leaves is self-supporting andis arranged at right angles thereto,

means for securing said flangestogether, and a representation of anarticle to be advertised extending from said flanges so as to bevertically positioned in the flat, opened position of said leaves, thelatter when open extenda ing rectilinearly in every direction at rightangles to and forming a stable support, for said flanges and thedisplay,said leaves being of greater area than said flange and its display, soas to enclose and protect the latter when said leaves are foldedbook-fashion. H HARRY S. QBACON.

